Museum of Digital Art Zurich
Visual identity
Motion design
UI
2020 SfGZ / MuDA
The Museum of Digital Art in Zurich opened a pitch to redesign
their corporate design as a competition under the students of SfGZ. My mission
was to focus on a visual solution for the museums core passion. CODE. The cellular
automata “Game of Life” worked out to fit as a perfect solution. devised by the
mathematician John Conway in 1970 the Game of Life simulates in a somewhat
abstract way a form of life with a simple ruleset in binary code. The Game of
Life serves as base for the new corporate Identity for the MuDA and truly shows
“the beauty of code and the connections between algorithms, data and
society.” -MuDA.
Unfortunately the MuDA was forced to close its doors due to the Corona Pandemic.
https://muda.co/zurich/
Unfortunately the MuDA was forced to close its doors due to the Corona Pandemic.
https://muda.co/zurich/
Survivals: If a living cell has two or three living neighbours, it survives for the next generation.
Deaths: If a living cell has four or more living neighbours, it dies from overpopulation. If it has only one living neighbour, or none, then it dies from isolation.
Births. If a dead cell has exactly three living neighbours — no more, no fewer — it springs to life in the next generation
Logo animation functioning with the Game of Life algorithm.